> For the complete documentation index, see [llms.txt](https://docs.cuoral.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.cuoral.com/guide/customer-intelligence.md).

# Customer Intelligence

Cuoral Customer Intelligence is the brain behind how businesses understand, measure, and act on customer experiences in real time.

It automatically tracks how users interact with your product — from clicks and navigation to errors and drop-offs - then turns that data into actionable insights your team can use to improve reliability, reduce churn, and drive engagement.

At its core, Customer Intelligence helps you answer three key questions:

1. **Where are customers struggling or getting stuck?**
2. **Which interactions lead to churn or drop-offs?**
3. **How can we proactively resolve friction before it becomes a ticket?**

Whether it’s identifying users who haven’t logged in for 7 days, spotting checkout errors, or detecting high drop-off rates on a key page, Cuoral continuously surfaces insights that matter most — so teams can act, not react.

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### 🚨 Alerting System

Cuoral’s alerting engine keeps your team one step ahead.

It automatically detects **friction patterns, anomalies, and risk signals** — then triggers alerts through your preferred channel (email, dashboard notification, or team workspace integration).

You can define **custom rules and thresholds**, such as:

* Alert when user engagement drops by 30% in a week
* Notify support when an unusual number of users face login or payment issues
* Flag inactive premium users after 5 days of no activity

These alerts are powered by Cuoral’s AI models, which analyze behavioral and system-level signals to determine when something requires attention.

This means your team doesn’t have to constantly monitor dashboards — Cuoral does it for you, so you can focus on building better customer experiences.